I Call Bullshit on Social Media Woes
A big part of my job and my life is talking about social media. It's the biggest thing ever in the entire world, dontcha know. What's the role of it, should you participate in it, how do you measure it, what's the value of it, quack quack quack and on and on and on. Not that it's not important, but good lordy I get tired of talking about it.
It’s understandable at work though. At this point in time we know that how a company behaves in the social space can have a big impact on consumer perception and ultimately sales, so yes it’s a big deal. Also? I’m being paid to talk about it and there are far worse ways to earn a buck.
In life though, I don’t want to hear it. And yet I do all the time. “Oh I’m not on twitter, it just seems so self-important. No one wants to see my tweets about eating breakfast”.
How about you don’t tweet about eating breakfast then? Tweet about what you think your followers are interested in.
“Oh I can’t deal with Facebook. I don’t want random people knowing all my private business”
So how about if you a)don’t add random people on Facebook and b)don’t put all your private business up there?
Honestly I think people think Facebook is some kind of radar to your brain that will magically pull your dirty little secrets out of your head and post them on the Google homepage for the whole world to see. It’s like anything else dumbasses – you put out what you put in.
I am so tired of hearing people bitch and moan about how “confusing” the world of social media is. I read a – I’m not joking here – 1,o00 word post a couple of days ago about managing friend requests, deleting twitter followers, and deciding where to draw the line.
Seriously? Get a fucking life.
My opinion about social media – both personally and professionally – is that it’s no different than any kind of human interaction. I would no sooner blankly stare at someone who speaks to me in “real life” than I would ignore a tweet directed to me on twitter. I wouldn’t tell my private business to virtual strangers in real life, nor would I allow them access to my secrets on Facebook. If someone follows me and I want to follow them back, I do. If I don’t, I don’t. And if someone unfollows me, I unfollow them right back. Unless I don’t want to, and then I don’t.
If there was ever such a thing as first world problems, it’s the so-called “complexity” of navigating one’s social media profiles. Connect to whom you want to on LinkedIn, befriend your friends on Facebook, follow
me whomever sparks your interest on twitter. Subscribe to the YouTube channels that post the shit you want to see and for the sweet love of Christ get off MySpace.
It’s really as simple as that. And all this bellyaching and bemoaning how hard it is to manage your social profile is really just code for “I’m so dope and important that everyone wants to be connected to me and I just can’t handle all this adoration”.
And that kind of self-importance is just as ugly in the social space as it is in real life.
Am I the only one who wants to throatpunch people who complain about how difficult it is to manage their social media lives? Or do you guys find it difficult? Set me straight in the comments.